From Albert Mohler
There is something deeply mysterious about Christian preaching, both in terms of its communication and in terms of its content. After all, what we preach is not what the world expects to hear. It is not a message they will hear anywhere else. No human wisdom, no school of philosophy, no secular salesman, no TVcommercial speaker selling his CDs is ever going to come up with this on his own. Take a look at what is selling in the bookstores and who is hosting the big conferences. You’ll realize that if you can tell people how to buy property and profit from its renovation, you can sell your messages. If you can tell people how to lose weight, you can sell just about anything. If you can tell people how to become handsome and wise, raise children who are well-behaved, and have their pets like them, you will find yourself to be a very popular speaker. You could put your DVDs and CDs together and write books that would be sold in bookstores and hawked on television.
But if you preach the gospel, you just might discover that it is not quite so popular. But it is powerful and it is mysterious. Why? Because it was a mystery that God hid from previous generations in order that it might be displayed publicly at the time of the Lord Jesus Christ
Excerpted from Feed My Sheep: A Passionate Plea for Preaching.